Latter Day Saints in Fashion?

Thursday, March 10, 2011
I recently came across these Mink Pink Latter Day Saints pieces online and my first thought was they spelled Latter-day Saints wrong. Then my second thought was should I be offended? I'm not really because of their incorrect spelling. (Yes, I'm a prude.) The items look very prairie-like...which is not my style so I don't care for them. What about you, my fellow Mormons... Are you offended by these namesake pieces? Do you like the style? And for my non-Mormon friends, does this give you a misconceived perception of Latter-day Saints?

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Update:  I just got an email from Hannah to give us some insight into the possible Australian mindset behind the name of this collection:
     Mink pink is an Australian based company, and as an Aussie girl, I'm aware that the LDS denomination is much smaller in Australia than in the US.
     I go to an Anglican Church myself and am a Christian, and even I don't know a great deal about your faith (other than the fact that you basically believe in the same thing as me with some differences.) I have lot of friends from all different denominations/ religions/cultures but actually no LDS contacts. Which is my loss. Because you seem awesome.
     Most Aussies know nothing about Mormonism, other than knowing Torah Bright is a Mormon and doesn't drink alcohol. Australians can be very ignorant and probably lump LDS in with Amish people. Australians don't always actively seek out to learn about other people's beliefs or background. Its sad but true.
     I think Mink Pink may have been going for a "slutty little house on the prairie" type look and had an error in judgement.You should absolutely write to the company!
So there you have it. BIG THANKS to Hannah! I'm planning on writing to the company tomorrow just to let them know that it's not right and that I as an individual don't appreciate having my religion be represented by such an immodest clothing line. If you are too, I suggest you do the same. Their Australian office email address is info@minkpink.com. I'm not sure if we'd make much of an impact but at least they'd know there are people who don't appreciate it.

119 comments :

  1. They obviously know very little about Latter-day Saints and their fashion. But it doesn't offend me at all. Maybe they should read your blog and realize how awesome we all are.

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  2. I'm not offended, just confused. Are they supposed to be LDS pieces b/c o the prairie-ish design? Definitely not my style, and amusingly, they're clothes that I think most LDS women wouldn't wear....I guess with some tweaks they could work.

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  3. I'm more upset about them not even being close to modest or shown styled in a modest way.

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  4. so... odd! i don't get it. oh well, at least they don't have polygamist hair to go with the pieces, right!? :) one big ball or irony rolled up together!?

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  5. Well since your readers consider you the poster child for all things Mormon-fashion related, we know these sneaky pics are completely ridiculous!!!

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  6. I'm not offended but defintely confused! If they knew LDS women at all they would know we couldn't wear these clothes because all of them include showing body parts that are only exposed when showering! The prairie print is hilarious because I'm afraid it is still quite rampid in my ward!

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  7. Really?? That's so funny because I was thinking "No Mormon woman would ever wear this print.." hahahah!

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  8. i'm confused too....are they LDS? either way, why would they put "Latter Day Saint" in their name? haha this makes no sense! weird.

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  9. I'm not Mormon, but aren't these a little immodest to be named after the Latter-day Saints? There's a lot of leg...and bare shoulders...and bare midriff. It seems a little out of keeping with the style of the Mormon ladies I know.

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  10. It's more just confusing (I'm not Mormon, for the record). I think they're trying to get at the whole FLDS/polygamist/prairie dress deal (the show Big Love is really popular right now), but I'm pretty sure most people realize that LDS and polygamist cult compounds are two entirely different groups. Not to mention, why do I want to buy clothes inspired by polygamist cults?

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  11. Yes, it TOTALLY is! That's why I'm wondering WHY they would have named it after our religion... And the prairie print is confusing as well...

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  12. Ha! Exactly. I was thinking that too. I actually think there are a lot of people out there who *don't* realize that LDS aren't polygamists anymore...

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  13. i think it's just ridiculous, and misinformed. and it doesn't bother me, because it's pretty silly.

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  14. Haha, no, they're not LDS. It makes no sense to me either! I'm LDS, and I'm not offended, but I definitely feel that the name is very misleading (especially LDS girls tend not to show that much skin!). I do think they're cute pieces though; I'm in to that prairie floral look.

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  15. .....why is none of it modest? Why say it's Mormon if no Mormons would choose to wear it..This ad is obviously not put out by us. And yes it is slightly offensive that they classify all us LDS members as prairie girls. When will people get that we do Not practice polygamy??? Not us! (ok I'm stepping off my soap box now hehe)

    www.makersofshoes.blogspot.com/

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  16. Righteous RepublicMarch 10, 2011 at 10:45 AM

    hahaha... I think it's hilarious! And ridiculous. They should definitely read your blog before naming pieces after us.

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  17. The spelling doesn't bug me, but aren't these pieces a little immodest for the Mos? Everything is sleeveless or too short, or too low cut.

    Maybe they aren't Mormon, and maybe they don't know what Mormons even are (there's lots of people that don't), maybe they are just trying to be a Saint in these latter days?

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  18. They're kind of cute if you like that stuff. But the naming of it does confuse me.

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  19. it's so random, where did they come up with that name anyway? it really doesn't sound good for a clothing company

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  20. these aren't necessarily modest. they don't particularly OFFEND me, because they actually look kind of cute. however the clothes shouldn't be titled LDS whatever.

    if i had that dress, I would wear it with a jean jacket. in summer.

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  21. That is a little offensive that's what they think we like. The immodesty doesn't bother me as much as that they think we're prairie girls or something. But people always have weird views about us. Oh well.

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  22. I'm not Mormon and it doesn't really give me any impression of LDS. It just seems like some ill-guided marketers mistake. I don't even know why someone would name clothing after a religion. It just makes the company look bizarre, not the religion. I would say these have a boho-chic look which is popular in it's own right, which makes the label even stranger.

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  23. I'm not sure where they're trying to go with that, but I'm not offended, so to speak. I would wear the maxi dress with something under or over it. Actually, check that. I am offended that the skirt isn't long enough for me to wear because it's CUTE! :p

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  24. I'm LDS, and I'm not offended, I just think it's weird. Poor marketing on their part because Mormons won't wear it for the immodesty factor, and people that would wear it prob don't want to be associated with sister wives, which is what I think they were going for with this.

    North Meets South

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  25. I'm not sure what their intentions were. I mean, that top there isn't really modest. And it all has a Little House on the Prairie theme. It doesn't give me a misconception, I just find it strange that they would even use that name for their pieces.

    Lidi @ Eclectic Flair

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  26. I don't care that they spelled Latter-day Saints wrong, but they've made a mistake in eliminating a bit too much fabric from their fashions. Can we say IMMODEST? Are these supposed to be Latter-day Saint hookers?

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  27. I really don't care that they spell it wrong but at least make it so Latter-day Saints can wear them!:)

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  28. I am not offended...but I am more confused. I would never think of these outfits when I think of my favorite Mormon fashion bloggers- you guys are much more stylish than this!

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  29. I'm not LDS but they just fugly. Sorry.

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  30. You don't have to be sorry. I agree.

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  31. immodest for sure and not even cute.

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  32. Nope. I have 4 awesome LDS cousins, read a ton of LDS blogs, and these clothes definitely DO NOT remind of any Mormon of them in the least!

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  33. I would be offended. People have a right to wear or make whatever kind of clothing they want, but naming it something so misrepresentative of a key tenet of that faith (modesty) seems wrong.

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  34. it doesn't offend me persay. it's just a tad confusing/annoying. we wear modest stuff so to put our name (even if it's not spelled right) is misleading. and yeah, they're not even cute so i'm not sure why we get them. ah well.

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  35. I'm Christian, not LDS...but to me those clothes are...umm...realllllyyy imodest! Which suprises me because I read a lot of LDS blogs, and like them because they have CUTE MODEST fashion...this? Also, I thought from some stuff I read that LDS don't show shoulders? Did I make that up?

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  36. What with that ugly crop top thing.... because we would wear any of them, they obviously have no idea.

    http://memiorsofalittlethingcalledlife.blogspot.com/

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  37. Well I'm confused. I thought the idea was because you are Mormom you choose to be more modest. These aren't really all that modest. But maybe I'm missing something.

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  38. I'm not a Mormon. It didn't really give me a misconceived perception, but my first thought was "This does not look LDS fashion." In my humble opinion, these pieces are more immodest than modest and I don't really get why they are called "LDS" clothes.

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  39. I like the skirt. And the dress is pretty cute. Belly baring shirts are cheesy, in my opinion, so a no to the shirt. I don't know about whether you should be offended or not. If I were to take offense at everything that is offensive to Christians (there is A LOT) I wouldn't have time for an unoffended thought to cross my mind! So I figure, meh, people are always going to be offensive when it comes to faith, religion, gender, you name it. So I try my best to only be offended when the offensive material is coming from other Christians, who I think should know better. But even then, that leaves a lot of stuff to be offended by!

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  40. I'm LDS and I have to admit it kind of irks me. But if I let every little mishap directed at the church upset me then where would I be?

    on a different note, soooo not cute. Do they think because the pioneers are a big part of our history that any prairie looking motif counts as LDS? I'm sort of confused... Maybe they are just trying to lure people in with the LDS name, we've been a bit hit lately!

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  41. I guess I am a little offended just because they named them LDS fashion when those pieces have clearly nothing to do with LDS fashion. I personally don't like those pieces.

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  42. It looks like they are capitalizing on a trend since so many Mormons are looking for modest clothes right now, and Big Love/Sister Wives and all that garbage is so commercialized. That they would take the name of the church and turn it 180 degrees in the name of fashion feels like a slap in the face. So, in essence, the clothes don't offend, me, but the brand name does, in that they are misrepresenting who we are for a purpose.

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  43. well...as i generally look for cute clothing, i'm not a huge fan of these. they look like immodest pioneers, which isn't channeling LDS fashion at all. so. that's my take, anyways.

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  44. The stupid ugly clothes are almost as offensive as the acid wash jeans the girl is wearing. As for the name, random, and whatever.

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  45. I'm not Mormon but I don't think they should use this name as it is misleading and doesn't at all meet the modest fashion choices of most Mormons. Just spelling it wrong doesn't excuse their poor choice. I am a member of a church that is considered somewhat "different" and know what it is like to deal with misconceptions about your religion.

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  46. I'm not Mormon, but I do understand the dressing modestly thing... and this is FAR from that. This is more like Little House on the Prairie meets Girls Gone Wild. No bueno.

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  47. I like the prints but not really on those pieces. I think the skirt is okay, I guess. I take it you won't be featuring these looks on your blog again? ;)

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  48. my first guess is that whomever named the company is young and totally unaware. because why would you want your namesake to be anything close to relating to Mormons, unless you were one and made clothes for them...right? i think anyone who knows lds peeps knows that they don't dress this immodest...and even for those who don't know anything about lds peeps, probably wouldn't even think twice. all though i personally am wearing the middle tank...i think it brings out my white trashness whilst being 9 months pregnant...what can i say, stretch marks and outie belly buttons are in this season.

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  49. I'm trying to figure out why you really care and why are you making fun. Look for the positive and be a good Latter-Day Saint.

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  50. I only make fun of bad spelling....like yours.

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  51. first, i'd like to say that i follow a LOT of mormon bloggers, from fashion to design to just-plain-life and while i am not LDS, i think the church has a good thing going for it with all the great (free) publicity. while i don't want to make a sweeping generalization of all mormons, i do enjoy the bloggers i read and i think you all project a life in which family is a priority, right behind God. this is going to turn into more of a compliment than a comment on these (really ugly? yes?) clothes, but i think the overwhelming majority of people who enjoy thoughtful, considerate blogs such as yours already have positive associations with LDS beliefs. that's to say, mormon bloggers seem to generate much more PR than these dinky clothes will. just my two cents!

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  52. I actually liked your blog, and my daughters told me about it and they liked it too. But after your last comment, I will not be a follower. Grow up.

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  53. Yeah, exactly.. The media has completely misconstrued our church so many times that you really need to develop a thick skin if you want to be "in the world".

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  54. Fail name! Whomever named this line didn't bother to research Latter-Day Saints. Too bad for them, but at least I got a good laugh out of it!

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  55. I guess LDS should be flattered. I am not sure why I would name a clothing line after a religion- but hey whatever gets their boat afloat. I choose to spell it Ladder Day Saints, because I imagine all the righteous folks climbing their way up to the party, where everybody can easily write and spell correctly including myself.
    I am sorry that people got offended by their own "typos." FEEL free to correct mine anytime. (Fights the urge to make a pun using Latter as the punch-line._.)

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  56. Ahhh... You caught me. :( Ladder Day Saints.. That's good.

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  57. Oh no. Stuff like this makes me want to die. WHYYYYY!!!!??? The weird thing is I don't know if I'm mad, confused, or just amused at their ignorance.

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  58. I'm not LDS, but I do think it's offensive and misleading for them to misappropriate a religion's name. I'm kind of getting a "Big Love" vibe from the clothing line (ie stuff Chloe Sevigny's character would wear), and hey, maybe that's what they were going for when they named it ...

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  59. I find it a little embarrassing for them to be honest... What on Earth makes this LDS-esque? The floral pattern? I'm assuming it's a sexy-country look (or as @Kimberly Parham put it, Little House on the Prairie meets Girls Gone Wild), which just shows how much they're stereotyping, and how closed-minded they are (perhaps getting all their info from Big Love). I'm not LDS, but I have to say that I'm offended on your behalf!

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  60. That is very weird. Would you call something a Catholic style? Whatever... stuff like this makes me roll my eyes. For one it is ugly and for two, the name isn't going to help sell it.

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  61. That's what I thought too... I mean, I'm sure no one thinks "fashionable" when they see the words "Latter Day Saint"..

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  62. Funny because the clothes aren't even modest!

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  63. Is that right to make fun and point out a fault in someone for spelling it wrong?
    If the clothing bothers you that much why post it and bring negative attention to your blog? You just had an article published about being a Mormon Fashion blogger and to me being LDS is setting a good example and looking for the postivies in life.
    You have all this power and ability to share uplifting messages, dress modestly and represent the Church.. I don't think you represented yourself well responding to this post. It was a bit rude.

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  64. I never said it bothered me. I brought it to attention to get other people's perspectives because I was unsure of what to think of it, which Agoodsell clearly didn't understand and neither did you.

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  65. I'm confused by these pieces entirely. So their compnay name is Latter Day Saints? This elicited a long "whaaaaaaaaat" from my friend and I.

    Sending love from BYU!

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  66. why form an opinion from what other people think. think for yourself.

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  67. Darrian, the clothing brand name is Mink Pink and I guess this collection is called Latter Day Saints.

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  68. don't put other people down, or say Mormon isn't a fashionable religion, just you are. You're starting to sound sef-righteous. Be a good example and nice. don't make fun of people, that doesn't sound very LDS to me.

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  69. i don't think the misspelling is offensive necessarily, because even some Latter-day Saints spell it wrong, without thinking. i think the most offensive part is that the clothes aren't modest. why would they make a line of clothes named after us that aren't even modest? and yeah, what exactly about the clothes is Latter-day Saint like? doesn't make sense to me.

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  70. Why why why would you ever appropriate a religion's name to an immodest clothing collection? And the prairie style clothes? Is this playing off a stereotype of Mormons? How professional! I don't think the misspelling and total direction of these pieces are as offensive as they are down right stupid.

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  71. When I think LDS, I don't necessarily think of what they would wear (except for fashion bloggers), but I know enough about them to know that these clothes definitely wouldn't fit into my (slightly) educated notion of LDS based on modesty. It seems silly to pigeonhole a religion into one style of clothing.

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  72. Why don't you just write them and ask them about the name?

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  73. BAHAHAHAHAHAHAHA this is hilarious and Elaine, you are adorable. Amen and preach on everyone.

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  74. umm I think I have mixed feelings. I don't know if i should be offended? well i guess since i don't know I won't be. but yes, that was not a very smart fashion move on the designer's part.

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  75. I was the same too... It's always better to not take offense.

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  76. I'm not a Mormon, but I do think it's a little disrespectful to name a clothing collection after a religion. Though I do like floral prints so I think the skirt and dress are cute. I don't have a problem with people wearing whatever they want, short skirts or crop tops can be cute on some people (you won't find me wearing crop tops or super short skirts though, lol!)

    Check out my blog: Principessa Gabriella

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  77. Not Mormon here and definitely not given a bad impression. I know a lot of Mormons (I'm from a small town almost predominantly so) and most girls I know are quite fashionable. I think it's just trying to cash in on the rising popularity in the media of Mormonism. And, like the ever ignorant media, they do it poorly. Those who would get a negative impression of the religion from something so trivial as this are those who have a negative impression to begin with.

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  78. Good point (from the last sentence).

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  79. It's not a misspelling, it's using capitals vs. lower case letters and I think the clothes in question are o.k., just not something I would buy or wear, mainly 'cause they aren't modest in my opinion. As for using the name, I am pretty sure the ways they spell/use capital letters is to avoid getting sued for name/brand infringement ! The church takes the logo and other copyright issues very seriously...did you look to see if they had a disclosure stating they have no connection to the church at all ???

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  80. It's not just capitalization but the hyphen is vital as well..

    That's a good point about the copyright. You're probably right.

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  81. i can honestly say i'm not familiar with the Mormon faith and what they believe, but i'm not a fan of this line. it's kinda like making a overalls and black felt hats line and calling it the Amish line, you know?

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  82. This weirds me out times 5. I don't understand why they can't just link this style to "prairie" instead of Mormons. It seems like they're taking a misconception of who the "Mormons" are & making their false ideas public.
    I, personally, don't really like the clothes for me because they're immodest & overall not something I'd wear.

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  83. I'm in complete shock that this is an LDS clothing line! Standards of the church and these clothes do not equal up. How sad.

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  84. I'm a Mormon but I wouldn't say I'm offended, it just makes them look stupid and ignorant because these clothes have nothing to do with Latter-day Saints. There is nothing "sainty" about floral prints.

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  85. This is strange. If it's supposed to be a line of fashion inspired off of the LDS faith...then I guess they're taking their inspiration from the patterns of the 1800s? But then why not just call it "pioneer" or "Oregon Trail" fashion? I think its disrespectful to name an immodest clothing line after a religion that endorses modesty, especially when the only connection is possible floral prints that might have been worn by the LDS a long time ago. And even then, those prints were worn by everybody, not just LDS. Silly fashion world.

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  86. It's not! They just took the name for their line.

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  87. The fabric is very prairie style, however I don't think that is what is strange, because I've seen small floral prints like this popping up all over in the past couple of weeks. I just don't understand why they would associate this odd line of clothing with the LDS church?

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  88. How was anything she said negative? She was just pointing out an interesting coincidence, bringing it to the attention of her followers, and asking for opinions. That's what bloggers do: generate conversation.

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  89. Wow.. you said it so nicely in a way I couldn't. Thank you. I have little patience for ignorance.

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  90. I'm a Christian, not a Mormon, but I think this is very disrespectful to Mormons. If this was called the Buddhist or Islam line, people would be outraged. Very disrespectful. I think of Mormons highly embracing modesty, which this doesn't really show.

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  91. While I am not Mormon a lot of my family is and though I wouldn't say I am "offended" by the choice for them to call these clothes "Latter Day" (though I am offended out how much the butchered the name/spelling), I am disturbed. First, Mormon DOES NOT equal flowers and little houses on the prairie. Second, Mormons like to look good, but they are modest in how much skin they show (and I am the same the way), and most would never ever EVER wear these clothes because they are fair too revealing. Plus, honestly, they are tacky clothes, not even remotely stylish.

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  92. I find this kind of offensive, and I'm not Mormon. If I was Mormon I would be pretty mad.
    My Heart Blogged

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  93. I also think this is ridiculous, but they do this with Catholics all the time. Catholic school girls, anyone? It's sad that our society does this to religions.

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  94. Oh, you're so right... That completely slipped my mind.. Look what society has done to me...

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  95. Sherry at Girls Day OutMarch 10, 2011 at 9:25 PM

    I am not Mormon- these outfits are offensive for me. And the rules of dress are the same for me.... do nothing to cause your brother to stumble (ie - don't dress provocatively as this might create sinful thoughts in others). The fact they are using the Mormon name is not appropriate.

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  96. I am LDS, and I'm not really sure what to think about it. It DEFINITELY doesn't represent what Latter-day Saints would wear at all. I personally don't think that it is that cute. I'm pretty sure the pioneers would agree with me :)

    www.dancingaroundwithkarli.blogspot.com

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  97. What an interesting insight from Hannah. Maybe it would be best to open a dialogue with the company to better understand their story on the line, and take it as an opportunity to let them know more about the LDS religion and standards. If it is a misunderstanding on the company's part then I'm sure they would appreciate a little more information so that they can be more accurate.

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  98. I am also an Aussie like Hannah and agree that t the LDS denomination is much smaller in Australia than in the US. I am aslo an Anglican but I think it is a bit of a braod statement to say
    " Most Aussies know nothing about Mormonism, other than knowing Torah Bright is a Mormon and doesn't drink alcohol. Australians can be very ignorant and probably lump LDS in with Amish people. Australians don't always actively seek out to learn about other people's beliefs or background."Most Australians I know do actively seek out other cultures and are very well travelled. At my place of employment we are sent on Cutural awareness week long seminars. I agree though that the developers at Mink Pink may not be so culturally sensitive and you should absolutely write to the company!

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  99. I'm not a mormon, but am a Christian currently residing in the U.S. of A., originally from Australia. Having this fairly unique perspective, I can honestly say that different denominations/religions may have very different tones from Aus to the U.S., thought they may carry the same fundimental beliefs. OF course, I also knew one LDS family, and they were all very modest, both in dress and in lifestyle. I think this 'fashion' is pretty horrendous, and that it does need to be addressed.

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  100. He, he! No that is definitely not what we are known for, although I know a lot of fashionable Mormons.

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  101. I wrote them a quick e-mail that said, "Latter-day Saints are big into modesty so I think the title for these pieces doesn't fit at all. Maybe prairie, peasant or some other title? As a Latter-day Saint, I am not really offended. I just don't want people to be confused about our beliefs."

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  102. I just sent an email to them about how it doesn't represent us or our beliefs. Plus, it's way too expensive for LDS women anyway. I feel much better about life now.

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  103. Sorry but I think I'm more offended by Hannah's generalisation that
    "Most Aussies know nothing about Mormonism, other than knowing Torah Bright is a Mormon and doesn't drink alcohol. Australians can be very ignorant and probably lump LDS in with Amish people. Australians don't always actively seek out to learn about other people's beliefs or background. Its sad but true."

    LDS is not as well known/popular as in the USA but that doesn't mean that we all know "nothing" about it. We are definitely NOT ignorant.
    But about the clothing line. There are always people/companies/advertising that will attack or make fun of religions just for the 'shock factor' and extra publicity when people complain. Sometimes you get a win, sometimes it's just a losing battle. Pick and chose your battles carefully.
    Mink Pink isn't much of label here so it's not worth your energy.. would just be free advertising for them! :)

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  104. These clothes sort of fit in with the image I used to have of Mormons: polygamists living in compounds, marrying their 14-year-old cousins.

    Luckily my husband, who is LDS, taught me what Mormons are actually like, and y'all are much cooler than crazy polygamists. :)

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  105. I agree! I'm LDS and I don't think this line is very nice. Definitely not modest, definitely not LDS

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  106. Im not mormon, but I was shocked with the second shirt.. I definitely agree!
    Bellesme

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  107. This is really interesting! Thanks so much for documenting it. I had no idea about the Latter Day Saints collection... I'd love to hear the designers mention something about their... "inspiration" behind it.

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  108. i totally agree with you. i'm a latter day saint and i don't wear a pioneer skirt nor do i own one. i think this is more offense to my ancestors than myself.

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  109. I'm a Muslim and I don't like this. This looks like a dirty version of The Little House on The Prairie. I kinda find it disturbing that they use your religion as a name for this collection.

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  110. Absolutely not! Just because they named something after a religion dose not mean anything! I love the look!
    -S
    from www.heavenboundbeauties.blogspot.com

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